Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 4)

By Sramana Mitra and guest author Sudhindra Chada SM: Enterprise sales cycles tended to be pretty long, especially when there was a complex sale involved. What you are saying is today, you may have figured out a way to use these sales 2.0 techniques to shorten that sales cycle. Is that a fair statement?

Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 3)

By Sramana Mitra and guest author Sudhindra Chada SM: Let’s talk a bit more about touching prospects. Let’s say it’s not sales or marketing touching the prospect, but inside sales. In your experience, what does touching the prospect look like?

Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 2)

By Sramana Mitra and guest author Sudhindra Chada SM: With that context, define sales 2.0 for me. There are a lot of definitions floating around; what is yours? DF: I honestly don’t have a definition. I have been in sales and marketing in the software industry for thirty years, and I believe if you lined

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Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 1)

By Sramana Mitra and guest author Sudhindra Chada A New Series on Sales 2.0 This is the first interview in a new series on sales 2.0, a topic that I have addressed regularly over the past several years. With the growth of SaaS and the rise of companies such as Salesforce.com and appssavvy, it’s time

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