Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 6)

Sramana Mitra: Monetizing because there is a lack of differentiated content. You’re absolutely right. The price comparison is possible because there is no real differentiation from the content point of view. If there were differentiation, people would find it themselves and then engage with the brand on their own. Frank Dale: That’s exactly right. And

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 5)

Sramana Mitra: My blog has been around since the spring of 2005. It’s a well-known blog, but I know what kind of effort goes into it and what kind of team I need to sustain that effort, research team, editing team and so on. It’s an elaborate effort, and I think it’s very difficult for

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 4)

Sramana Mitra: I think what you’re pointing out is if you do have a more restricted area, then you do have the opportunity to optimize the time window when you send your messages. Frank Dale: Absolutely, and make sure you’re tracking them. I know that sounds funny; that’s a basic business practice. But I think

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 3)

Sramana Mitra: From a best practice point of view, how often can you trigger this kind of intrusion? You are asking a customer to take time to do something on your behalf. How often can you do that? Frank Dale: That’s a good question. It’s going to depend heavily on the audience and the relationship.

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 2)

Sramana Mitra: What kinds of customers do you work with, and what kinds of behavior do you see in your customers in terms of social media marketing adoption? Who’s succeeding? Who’s failing? And why? Frank Dale: Those are good questions. We work with a broad range of customers. We work with both B2C and B2B

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 1)

When it comes to effectively attracting new business, content marketing is one of the latest successful trends. If you’ve ever worked with WordPress, Type Pad, Movable Type, or even Blogger, you may have noticed they have a few things in common. Rest assured that although the aforementioned blogging platforms may have a few similarities, they’re

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Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 6)

Sramana Mitra: What is Salesforce’s reaction to what you are doing, or Jive’s reaction to what you are doing? Penny Herscher: I believe it’s positive. SM: Do you have relationships with them? PH: Yes. We talk to them.

Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 5)

Sramana Mitra: What does it take, in terms of infrastructure, on the back end to process that much information? Penny Herscher: For us or for the customer? SM: For you. PH: We have a data center. We do it all in our data center.