Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 3)

Sramana Mitra: Would you give me an example? Dvaid Aronchick: Sure. Let’s say you’re a big fan of the Most Interesting Man in the World [from the Dos Equis beer ad campaign], and you type in “I don’t always drink beer,” for example, which is from that [campaign]. It will come up as a search

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 2)

SM: What about formats? DA: We’re an audio sound bite site. SM: So, you need MP3 or WMA, those kinds of formats? DA: Exactly. We also do like images associated with that content and any text or description as well.

Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 1)

If you like keeping up with what your favorite celebrity, sports figure, or even your best friend or favorite relative has said, then you’ll love Hark. Founded by David Aronchick and Fouad El Naggar in 2007, this Seattle-based company has become one of the 10 largest entertainment/movies sites on the Web, according to comScore.  Approaching

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Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 8)

Sramana Mitra: All the storage is in the cloud. Mark Hyland: Storage is in the cloud, streaming. There are still some use cases where it makes sense to have downloading capability. So, we enable that. What we’ve done in software and replicate everything that a traditional set-top box does. It does the conditional access and

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Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 7)

Sramana Mitra: What happens in a time line? If you were to forecast a time line based on what you see inside these accounts, at what point do a large number of cable providers become credible IPTV providers? At what point does the cable alternative of Comcast, which is our current cable TV provider [become

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Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 6)

Sramana Mitra: That’s what they do. Mark Hyland: This year, they’ll say that’s what they do. We’re different from 90% plus of those vendors because we’re doing it all from the cloud. There are many vendors that are selling encoding gear, sending network optimization, and selling application experience or different components. But there are very

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Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 5)

Sramana Mitra: You took the path that you were going to sell infrastructure to pay TV people to move their video to be available on mobile devices? Mark Hyland: Yes, and that we would do it from the cloud. SM: This is a good point to do an ecosystem check. The “TV everywhere” value proposition

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Thought Leaders in Mobile and Social: Mark Hyland, VP of Sales and Marketing, QuickPlay Media (Part 4)

Sramana Mitra: Where did you go first when you were trying to penetrate the market? Mark Hyland: It was the carriers first. That was partly because of the DNA of our CEO. He had worked in the carrier space, in the billing space. He had this idea that the wireless carriers would need with help

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