Sramana Mitra: It’s an execution game. Doyon Kim: Right. And we don’t expect people to play our games for three years or four years. Yes, they can copy it, but we have a head start. SM: So, your strategy is to continuously come up with cross-platform games, keep using the user base, and market new
Sramana Mitra: What are the top five things you need to do when you design a game to be a cross-platform social and mobile game? Doyon Kim: One thing is you have to understand the technology. One way to do it is have one game for this platform and completely rewrite everything, maybe use the
Sramana Mitra: This was more about page views. You did the searching yourselves, so they can’t get into searching. Doyon Kim: Right. Content providers had to get some sort of code from us, but that code could track every activity of people on the website. Sites like TechCrunch implement a code, so we track their
Video games are popular with people of all ages. The popularity of games like “Farmville” and “Angry Birds” is proof of that. Pangalore, a San Jose, California–based universal social games developing company launched its Universal Play HTML5 technology in December 2011, further satisfying the public’s desire for more games to play online and making it
SM: Interesting. When you look around, what are some location-based killer apps that you’ve seen – not your own apps – that are really impressive, really interesting? TR: For me, I would categorize it as a couple different types of apps. The first apps that I still think have massive appeal and are still used
Sramana Mitra: I think I agree with you. You are saying that Groupon is the most significant. Groupon – and the others in that category, such as LivingSocial – is the more significant innovation in location-based coupon services in the recent generation. Tasso Roumeliotis: Yes, exactly. SM: What do you see as the impact of
Sramana Mitra: Who else plays in that space? Whom do you compete with? And are the applications only phone locating applications, or are there other applications you’re seeing emerge in that space? Tasso Roumeliotis: There are other ones. To answer your first question, the biggest competitor, by far, is a company called TCS. They’re the
SM: Which app on the smart phone that you think is the milestone event that makes location-based services viable. TR: I would say that if you actually look at the revenue-generating, location-based services, a lot of the revenue that’s being generated, those applications are still near the top or at the top, even before smart