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- The Accelerator Conundrum
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Thought Leaders in Mobile and Social
Thought Leaders in Mobile and Social: Alex Dayon, Executive VP of Applications, Salesforce.com (Part 2)
SM: Right. Given that that’s what’s going on in the world, how do decide what to acquire, what to bring in to Salesforce.com? AD: Salesforce is, obviously, not an early stage company. We are a $3 billion company today. We’ve hundreds of thousands of customers, pretty much of all sizes. My position at Salesforce is
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 4)
Sramana Mitra: You needed to provide this service. Rob Jewell: Yes. We had to build a layer of services on top of that to ensure our clients were successful. Our thoughts have always been that as these channels mature, clients tend to want to bring advertising in-house. We’re in the process of handing the reins
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 3)
Sramana Mitra: That would be great for the Facebook API. Facebook right now [has] three billion [dollars in advertising revenue] or something? Rob Jewell: Yes. I think they’re probably four billion. SM: Four billion. So, how much of that is going through this kind of optimization? How much is going direct? RJ: I don’t have
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 2)
Sramana Mitra: A customer or lead? Rob Jewell: A lead, someone who has signed up for Living Social’s daily deals newsletter. SM: So, Living Social decided to go with your media buying team and technology over its own media buying team and technology to buy on Facebook. Would you talk in a more specific way
Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 1)
Most marketers today know that a social medium like Facebook is a powerful advertising tool. But in 2008, when Rob Jewell founded SocialCash, Spruce Media’s predecessor, using social media to market businesses, products, and services had yet to become common practice. Although social advertising is gaining traction, there is still far much too unmonetized advertising
Thought Leaders in Mobile and Social: Bill Seibel, Founder and CEO of Mobiquity (Part 6)
Sramana Mitra: Are there any other trends or broad industry directions you would highlight? Bill Seibel: What we have to do is make sure we understand and deliver on any device that we have. Half of the companies in the world might make an argument that iPhones are dominating and are going to continue to
Thought Leaders in Mobile and Social: Bill Seibel, Founder and CEO of Mobiquity (Part 4)
SM: Let’s go to a higher level industry state of the union scenario. In your work, would it be fair to say this whole mobile interface of enterprise app layer is largely missing right now? BS: Yes, but I think it’s also fair to say, if you would ask most CIOs now, they wouldn’t realize
Thought Leaders in Mobile and Social: Bill Seibel, Founder and CEO of Mobiquity (Part 3)
Sramana Mitra: I’m trying to understand what are the customers trying to accomplish. You’re doing a sales training application. So, they’re trying to deploy sales training on the iPad? Lori Cohen: No. Basically, we spent a lot of time with their sales force to understand what a-day-in-the-life is like. What do they do? How do
