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Thought Leaders in Mobile and Social
Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 1)
“Voices Heard Media released new data results demonstrating that its suite of social engagement applications (the EventBox) has increased unique visitors to clients’ sites by as much as 49%. The increased traffic was the result of social sharing of events, such as contests, polls and Q&As, to social media sites by participating users. In sharing
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 5)
SM: Very good. Is there anything else that you’d like to add? TA: Yes. We have a new set of capabilities coming out in our spring ’12 release. What we’re doing there, and where we’re trying to go with that is focusing a lot more on personalization and segmentation, so, helping employers look more precisely
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 4)
Sramana Mitra: What I see in this whole mobile world is – all of the things that you’ve said are true – is the notion of access and who delivers health care. In a way, with mobile phones and mobile devices, even in the most remote places in the world, given that mobile networks have
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 3)
Sramana Mitra: Let me ask you couple technology questions, since you’re talking about cloud computing. How is this happening architecturally? Are employees from different employers on the same system, or does each employer have its own private social network? Tom Abshire: It’s a traditional SaaS model, so each employer has its own instance on the
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 2)
Sramana Mitra: Let me see if I got this right. Is this a product for consumers, or is this a prevention-oriented health care product for the internal Virgin employee base? Tom Abshire: This [comprises] technologies, tools and engagement programming that we sell to better enable employers, such as Sun Trust Bank or Coca-Cola to get
Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 1)
Staying in shape can be tough, and getting into shape is even tougher. That’s why you see companies like Walgreens, with its Walk With Walgreens program, offering people incentives to get up and be more active. Virgin HealthMiles, a part of Richard Branson’s Virgin Group, does something similar by offering employee health programs that actually
Thought Leaders in Mobile and Social: Alex Dayon, Executive VP of Applications, Salesforce.com (Part 4)
Sramana Mitra: What about geography? Salesforce is an international company with widespread adoption. But there are some markets that have not adopted Salesforce.com yet. What are some of your thoughts about those large emerging markets? Alex Dayton: I think there’s what I would recommend to Salesforce and what I would recommend to an entrepreneur to
Thought Leaders in Mobile and Social: Alex Dayon, Executive VP of Applications, Salesforce.com (Part 3)
Sramana Mitra: Right now you’re talking to thousands of entrepreneurs. You have the ears of thousands of entrepreneurs. Many of them are working on cloud startups and social startups, things that are very much in your ecosystem. What guidance can you provide for them in terms of what you are looking for? Where do you
