Sramana Mitra: Yes, I think that’s correct. You’ve differentiated on a few fronts, from what I’m gathering. One is that you have done original content, a limited amount of content per disease, as opposed to providing 10 pages of information that make you lose your way. Then you’ve tied the information to providers with original
SM: I’m asking for specific experiences related to this product. I don’t want generic information. PH: From this one, I think understanding the health care consumer through our experiences as doctors and seeing it all fall apart when they end up in the ER. Second, it’s all about users and the number of people you
SM: And how are people using the technology? A download is one thing. Actual use is quite another thing. PH: We track that pretty closely, and we probably have some pretty surprising results. We retain close to 70% of all downloads, and we know that based on updates and unique users. And then we have
People want simplicity, efficiency and facility in everything they do. Monitoring and maintaining their health is no exception. In fact, when they’re not feeling well and want answers, people tend to be more rather than less impatient. iTriage LLC, is a Denver, Colorado–based global health care technology company that was founded in 2008 by two
SM: Again, give me so use cases. Give me an example or a few examples of things that you are able to do with the kind of user experience work that you do that I wouldn’t be able to do in an off-the-shelf iPad application front ending an MRP system or CRM system. PL: Sure.
SM: What would be helpful would be to double click down on some of those and give me some use cases. How are researchers using it? PL: Sure. Let’s say there’s a sales rep who needs to be connected with his inventory, and a particular life sciences company that makes medical devices needs to constantly
Excellis Interactive, based in Chesterbrook, Penn., is a company that serves businesses, primarily, in the life sciences industry, by converting enterprise software, websites and mobile solutions into applications by creating relationships between the way that users work and the way that they experience the applications they use to facilitate or support their day-to-day work functions. Excellis’
SM: How does the car industry see this evolution happening? CR: Well, today there’re a couple approaches. One is that the mobile phone application would work similar to the way that you’re controlling the address book and things like that on your phone. The app’s residing there, you’re just using the controls and speakers in