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- The Accelerator Conundrum
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thinkvine
Thought Leaders in Big Data: Damon Ragusa, CEO of ThinkVine (Part 5)
Sramana Mitra: Pushing that thread forward, let me then ask you an industry level question. Where are the technology gaps? It seems like the analytics infrastructure is lacking in a lot of the inventory that is sitting there. For example, online videos is very big right now. At the same time, for a lot of
Thought Leaders in Big Data: Damon Ragusa, CEO of ThinkVine (Part 4)
Sramana Mitra: One of my observations which pertains primarily to electronic commerce is that the more we can attribute, the more we can tie the marketing and advertising and customer acquisition to actual purchases. As you know, one of the most effective ways of marketing e-commerce is through affiliate programs. It’s 100% performance-based. There are lots
Thought Leaders in Big Data: Damon Ragusa, CEO of ThinkVine (Part 3)
Damon Ragusa: What we do is consolidate data from a lot of different sources. There are three V’s of Big Data—Volume, Velocity, and Variety. Variety is my favorite V. I think you get more value by integrating a larger variety of data to explain the thing you’re trying to understand than just more of the
Thought Leaders in Big Data: Damon Ragusa, CEO of ThinkVine (Part 2)
Sramana Mitra: In terms of your business composition, are you a product business or a services business? Damon Ragusa: That’s a great question and we’re both. When we started the company, we talked about being a Software-as-a-Service platform. We still do have a SaaS platform that delivers insights and allows our customers to essentially develop
Thought Leaders in Big Data: Damon Ragusa, CEO of ThinkVine (Part 1)
The dream of digital advertising being 100% measurable and attributable is a myth. In this story, we kick around the issues with Damon Ragusa, CEO of ThinkVine. Sramana Mitra: Let’s start with introducing our audience to yourself as well as to the company. Damon Ragusa: I’m the Founder and CEO of ThinkVine. My background is
