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Wize Needs Integrated User Experience

Posted on Friday, Apr 27th

We have reviewed the business story of Wize.com, now let’s take a look at their product from my Web 3.0 framework perspective. Context The Context in which you would come to Wize, is Product Research. The key to Wize is the Wize Rank, which is algorithmically derived from Expert Reviews and User Reviews culled from

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TheFind: A+ on Vertical Search

Posted on Monday, Apr 9th

I have been speaking with Siva Kumar, founder CEO of TheFind.com, a next generation online shopping engine focused on the Lifestyle segment. Acc. to Siva, TheFind.com is a discovery shopping search engine optimized for lifestyle products such as clothing & accessories, home & garden, sports & outdoor, kids & family, and health & beauty. [Context]

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TheFind: LifeStyle Shopping (Part 5)

Posted on Saturday, Apr 7th

[Part 4] TheFind launched relatively recently, and has gained very good traction already. They are also generating some ad revenues at a $5-$10 CPM range via a partnership with Glam Media. Let’s hear more details from Siva. SM: What stage are you at now? SK: Our site has been open to consumers for the last

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TheFind: LifeStyle Shopping (Part 4)

Posted on Friday, Apr 6th

[Part 3] One of the questions I often explore with serial entrepreneurs, is how do they identify the next open problem to work on. In this segment, Siva explains his thought process on how he Found the Find. SM: Under what circumstances did the company get started? SK: The company was started in 2004 while

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TheFind: LifeStyle Shopping (Part 3)

Posted on Thursday, Apr 5th

[Part 2] TheFind obviously has identified an exciting opportunity, but is it big enough? The answer to this question determines whether the venture will scale or not. It’s interesting how Siva derives the TAM. SM: How big is the market for what you have to offer? TAM analysis is essentially what I am looking for

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TheFind: LifeStyle Shopping (Part 2)

Posted on Wednesday, Apr 4th

[Part 1] I introduced Siva to some VC friends of mine based on a very specific criteria he had mentioned. The VCs LOVED the company. Why? See how precise and detailed Siva’s analysis is of the customer and the competition. No hand waving in the air. No approximation. Plane hard facts. Impressive! SM: What is

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TheFind: LifeStyle Shopping (Part 1)

Posted on Tuesday, Apr 3rd

A few weeks back, Siva Kumar came by for a chat. Over a cup of tea, we brainstormed about the state of Shopping on the internet, and Siva shared with me the details of his new startup, TheFind. Over the next few segments, we will discuss the company in detail. Siva is a seasoned entrepreneur,

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