By Sramana Mitra and guest author Shaloo Shalini SM: What about higher education–specific vendors? RS: I would put Apple in there. Apple would count as an education-specific vendor. SM: How so? Do they have specific offerings for higher education? RS: Every other year, Apple organizes a conference for CIOs in higher education. They have account
CampusBookRentals.com (CBR), which describes itself as being like Netflix for textbooks, rents textbooks to college students for prices that can be more than 50% off the purchase price. The company is an early entrant in the burgeoning market of textbook rental, where students pay to keep books for a certain period of time.
This year’s Deal Radar series begins with a company that is direct competition for your campus bookstore, Chegg. Chegg is an online textbook rental company whose name is a play on the well-known conundrum of which came first, the chicken or the egg. Founded in 2003 by Aayush Phumbhra, Josh Carlson, and Osman Rashid, Chegg