Sramana Mitra: What happened in 2014? Bhavin Parikh: There was more growth in 2014. Also, how do we start expanding outside of GMAT and GRE? We realized that we could be a very strong company in GMAT and GRE, but to really achieve our mission and vision, we needed to expand much broader. We started
Sramana Mitra: When this happened, who else was in the company? Bhavin Parikh: When we raised in May of 2011, we made that blogger into a full-time employee. He was doing content marketing for us full-time. He was also helping us create content for our product. Then, we hired a software engineer who had interned with
Sramana Mitra: Interesting. That started converting as well. This was not only traffic but it was the right traffic. Bhavin Parikh: Yes. The thing is you don’t see the conversion immediately because people need to build that relationship with you. They come to your site. They read a post and start to think, “They really know
Sramana Mitra: At that time, the competitive landscape was limited to that other company that was not as far along as you or were there other people who you were competing with? Bhavin Parikh: There were several other companies that we were competing with. There were the big institutions like Kaplan and Princeton Review. In
Examville is a global online education platform for user-to-user collaborative learning. The platform provides an open, virtual meeting place to connect teachers with students of any age or nationality while offering access to materials from major educational publishers.
Founded in the spring of 2008 by Jose Ferreira, Knewton is an online educational platform provider and test preparation service. Ferreira, who previously worked as an executive with Kaplan, was frustrated by what he saw as traditional, outmoded approaches to test preparation. He saw what he believed to be an opportunity in the market for
SM: Would you consider taking outside financing? RV: We will consider anything. Right now the business is running in a healthy fashion without outside financing. If someone brought in quality board members and added something more than just financing to our business, that would appeal to us.
SM: You have scaled to a $13 million business over the past seven years. What has been challenging in that process? RV: The most challenging aspect has been our individual personal growth. When we first started the business we did everything, including the teaching.