categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
telesales
Building an Ambitious SaaS Company: Taleo CEO Michael Gregoire (Part 10)
SM: What is your channel strategy? Direct in the enterprise, Telesales for SME? MG: Very close. At the enterprise it is a direct sales force, distributed globally. In SME, it is telesales, our own telesales team. We have a lot of partners we do business with where we get a fee for transacting through our
Incubator Funds in India: Management Team
This is going to be the last segment for this series on Incubators in India, and it tackles the key to making such incubators work. We have said, that we need concept engineering, engineering management, product marketing, sales, biz dev, legal and financial talent in the incubator management team. I am going to, therefore, propose
Cracking the Very Small Business Market: PayCycle CEO Jim Heeger (Part 2)
SM: A key issue with small business facing products is how do you reach your customers, give that it is such a fragmented market. What did Intuit do? JH: It was a direct marketing play. Historically, as computers came down from the enterprise level (the IBMs of the world), they went to the mini computer
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 12)
SM: Webex is a very special case. They enabled a lot of the telephone selling by making it possible to demonstrate products over the web. AS: Exactly. Not only do they provide the technology, but they are a showcase for using the technology they provide. It is an incredible machine in terms of process. They
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 11)
SM: I think what I have seen is that India is incredibly process oriented. The big outsourcers who are doing call center type processes in India are on the ball in terms of process. However, it has mostly been in a customer support role and a technical support role; it is all inbound. The extra
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 10)
SM: When I have established new processes, I have had to test market segments using those processes. That is one issue that comes up a lot – which segment is ready to buy, which one can be an early adopter? AS: And you might have the wrong profile of the person to sell into that
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 9)
SM: Closing deals on the phone … there are people who don’t know anything about selling by phone, and would probably tell you that you cannot close deals on the phone. That isn’t true. But there is probably a threshold of how big of a deal can be closed on the phone. AS: I’m loath
TeleWebSales: A Methodology Discussion with Anneke Seley (Part 6)
SM: In the cold calling discussion, we assume that Telesales and Telemarketing are separate processes. Your expertise is more on the Telesales side. Are you assuming someone else is doing the Telemarketing prior to the prospect hitting the sales force? AS: We work with companies on both the Telemarketing side and using the phone to
