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Thought Leaders in Mobile and Social: Diarmuid Mallon, Head of Product Marketing for Sybase, an SAP Company, on Mobile Banking (Part 5)
Sramana Mitra: And most of it goes into the garbage. Diarmuid Mallon: At best. Maybe they just get something from the headquarters of the store. They have no insight. Those vouchers sell products but gain no customer insight. So, we’ve been working with some consumer product companies and have found interesting ways to use mobile
Thought Leaders in Mobile and Social: Diarmuid Mallon, Head of Product Marketing for Sybase, an SAP Company, on Mobile Banking (Part 4)
Sramana Mitra: It sounds like the operators and the banks have a synergistic situation in most of these regions. Each of them is trying to reach the same customers. In fact, for the cellular operators, if they say that by buying a cellular phone you can also get into the cellular banking system, that’s another
Thought Leaders in Mobile and Social: Diarmuid Mallon, Head of Product Marketing for Sybase, an SAP Company, on Mobile Banking (Part 3)
Sramana Mitra: Can you walk me through the workflow of that? Diarmuid Mallon: What we have is the person who sends the money has a mobile wallet that has cash loaded into it. Now, I say the person sending the money, but it could be cash loaded by an agent, or the person could have
