WSJ reports: “In a strategy shift, CNN, known primarily for national and international news, announced a deal that will allow it to offer more local news on its Web site and, it hopes, land a bigger slice of the fast-growing market for local online ads. The deal, with Internet Broadcasting, a privately held Minneapolis-based company
I wrote iPhone and the Future of Qualcomm last week, and it generated a huge amount of controversy. My main point in the iPhone series is that if iPhone succeeds in becoming the industry galvanizing event that I think it will be (even if the product itself is a limited success for Apple), it will
Microsoft has finally got its hands on an Ad Network. With its aQuantive acquisition, however, Microsoft has got something else: a portfolio of great interactive ad agencies, including Avenue A/ Razorfish. An interesting, offbeat, but smart move for Microsoft could be to proactively roll-up a large chunk of the online advertising space, which will force
WSJ reports: “Microsoft announced plans to acquire Internet advertising company aQuantive in a deal valued at about $6 billion, or $66.50 a share, a significant premium. Founded in 1997, aQuantive is the parent company of Avenue A/Razorfish, Atlas Media Console and Drive PM.” Techcrunch analyzes the deal with a transcript from the Microsoft announcement and
Acquisitions in the online advertising world continues, as WPP Group buys 24/7. WSJ reports: “Ad agency WPP Group agreed to buy online marketing services company 24/7 Real Media for $11.75 a share, or about $649 million. The deal demonstrates the rapidly rising interest in companies that help broker online ads. 24/7 Real Media offers search-marketing
In April 2007, Yahoo! entered in an alliance with McClatchy for online advertising. Yahoo! already has an agreement with a consortium of 12 newspapers and the current deal represents more than 264 newspapers across 44 states. McClatchy has discarded its plans of setting up a similar online ad partnership with Gannett and Tribune and decided
In our earlier series, Newspapers: Industry in Turmoil, we missed to cover Scripps. The E. W. Scripps Company (Scripps) is a $2.5 billion diverse media company engaged in the publishing of newspapers, broadcast television, interactive media, licensing and syndication. The Company has 5 business segments – Scripps Networks, Broadcast Television, Newspapers, Interactive Media and United
Over the last few weeks, we discussed a number of iPhone related issues that are key blocks challenging the rest of the eco-system today. Here is a quick synthesis of the key nuggets: (1) It’s positioning as a laptop replacement device, which I believe will force most of the other laptop and cellular handset vendors