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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
tbwa/chiat/day
Thought Leaders in Corporate Innovation: John Deschner, Chief Innovation Officer of TBWA/Chiat/Day (Part 4)
Sramana Mitra: You also mentioned that even just in LA there are hundreds, if not thousands, of boutique agencies nowadays that are competing for the same dollars and are becoming much more open to experimenting and spreading the dollars across those different smaller agencies. How do you keep track? What’s your process of keeping an
Thought Leaders in Corporate Innovation: John Deschner, Chief Innovation Officer of TBWA/Chiat/Day (Part 3)
Sramana Mitra: Coming back to the micro, I want to probe two topics. One is your internal innovation strategy. The other is your external innovation strategy. Let’s start with internal strategy. I’ll explain to you what I’m looking to understand based on what you said so far. There’s all this stuff going on. There are
Thought Leaders in Corporate Innovation: John Deschner, Chief Innovation Officer of TBWA/Chiat/Day (Part 2)
Sramana Mitra: I’m going to double-click down on both of those sectors individually. The first question that comes to my mind is the fragmentation of media attention question. While there is fragmentation, there are also a couple of channels that are hogging attention from a platform point of view. Facebook continues to be a very
Thought Leaders in Corporate Innovation: John Deschner, Chief Innovation Officer of TBWA/Chiat/Day (Part 1)
This interview focuses on the Corporate Innovation strategy of a major advertising agency as it navigates the challenges of a rapidly changing consumer engagement landscape. Sramana Mitra: As an introduction, tell us a bit about your focus, philosophy, or overall thinking at TBWA/Chiat/Day these days vis-a-vis innovation. John Deschner: I have an interesting role that
