Turning Around LeapFrog: CEO Jeff Katz (Part 11)

SM: Let’s say in 5 years you are cleaned up and you have achieved a level of credibility and stability and market power to do interesting things. How do you see yourself leveraging that brand. What are the top three things you would do? JK: I think the main thing we want to do first

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Audience Fragmentation

Here are a couple of charts from Imran again, showing Audience trends for big portals: “While portals were once the dominant source of news and information, Yahoo!, AOL, and Microsoft only accounted for ~29% of total minutes spent online in August 2007 vs. 42% in 2002. A similar trend can be seen in page views

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Turn Logic into Magic (2)

By Dominique Trempont, Guest Author A brand is a person’s perception about a company, a product and/or a service (support, training, customer service, straight service). It is emotional and personal: each of us decides to recognize a brand positively, negatively or not at all. A brand is what people say it is, not what a

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Giving Up on AdSense

I am a painful critic for Google’s AdSense program, as it pertains to Content (not Search). My beef is that it doesn’t take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.