categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
tapjoy
Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 3)
Sramana Mitra: What trends do you see in the industry’s treatment of the users that are not going to be high-monetizing users. I have one observation about the industry in general. I’m not talking about just mobile. The Internet is really saddled with an incredibly high number of free riders. Steve Wadsworth: I think that’s
Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 2)
Sramana Mitra: With that overview, can you double-click down on some of the trends in each of those vectors? Let’s take acquisitions. What are the key trends in mobile app customer acquisition right now? Steve Wadsworth: In the early days, the focus of the publishers was to just acquire as many users as they could. They
Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 1)
Tapjoy is a mobile platform that helps monetize freemium apps. This discussion is an excellent overview of the dynamics of app monetization in the mobile world. Sramana Mitra: Let’s start with some context. Tell us who you are. Give us a bit of background and introduce us to Tapjoy. Steve Wadsworth: I’m the President and
1Mby1M Deal Radar 2011: Tapjoy, San Francisco, California
Tapjoy is an engagement and monetization service for mobile applications. The company’s turnkey in-app advertising platform helps developers acquire new users, drive engagement within their applications, and create incremental income by providing ad-in-game currency free. The company’s network includes more than 9,000 apps and 200 million global consumers on iOS, Android, and emerging mobile platforms.
