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- The Accelerator Conundrum
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swrve
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 5)
Christopher Dean: We think that users today demand and in the future will demand even more a set of user journeys that are much more personal and conversational. No more do you have the broadcast-the-same-message-to-everyone system or a traditional marketing funnel where people start at the beginning and fall out at the bottom. It has to be
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 4)
Sramana Mitra: However, you gave examples of gaming and retail. Are those industries also applying these methodologies and principles aggressively? Christopher Dean: It’s interesting. One of the powerful reasons that Swrve is so successful is that we started in the mobile gaming space. The mobile game companies and the publishers, which are actually part of larger
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 3)
Christopher Dean: People are consuming content in smaller amounts. They want action taken when they walk into Macy’s with an app open. A very interesting new development is being able to track a user, see what they’re doing in the app and understanding where they are from a location perspective, then updating a segment of a user,
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 2)
Christopher Dean: That gets to the next level of the platform, which is really all about automation and integration. How do we automate some of these experiences when you have millions and millions of users using your application? You need to treat them in segments. You can treat them on an individual basis but we
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 1)
This discussion delves into the depths of what can be tracked and what is being tracked in maximising the impact of mobile apps in industries like travel and hospitality, retail, gaming, etc. It’s a very good view into predictive and analytics-based targeting, real-time actions based on specific business goals, and the related domain. Very interesting
