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- The Accelerator Conundrum
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susan gunelius
Blogosphere on Positioning: Susan Gunelius
Posted on Sunday, Feb 7th
Just as I wrote about the BlackBerry experience, I read Susan’s post, 3 Steps to Organic Brand Positioning: For example, if your customers perceive your brand as representing poor customer service, make the necessary internal changes to ensure your customers will get best-in-class customer service going forward, and make sure your customers hear about those
