Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 5)

Sramana Mitra: There’s a ridiculous amount of spam that comes through as well and that’s why that tool needs to be able to distinguish between spam and real customer opportunities where a client wants to talk to you. Larry Augustin: Yes, I agree, all of those are opportunities for innovation in the industry. I think,

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Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 4)

Sramana Mitra: Switching gears a little bit, I’m going to give you a scenario which I am experiencing based on our own process of sales and marketing, which uses LinkedIn centrally. We use LinkedIn community’s ability to market and sell subtly. I’m a LinkedIn influencer. Content marketing happens to be one of our primary strategies

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Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 3)

Larry Augustin: Today, we have a virtual office for that. That virtual office is social media that sits around the person. Today, you may not be selling by physically sitting in that person’s office, but you may be sitting in their virtual office – what they are saying on Facebook or their resume on LinkedIn.

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Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 2)

Sramana Mitra: Let me comment a little bit on what I’ve heard so far, and then we’ll double-click on a few things. Firstly, this notion of your competitors in the industry not focusing on the sales people and how the customers are facing people—this is the whole notion of social CRM that has come about.

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Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 1)

We covered John Roberts’ Entrepreneur Journeys story in December of 2008. In this story, we explore the cloud CRM industry’s evolution with Larry Augustin, who replaced John as CEO on May 6, 2009. Sramana Mitra: As you know, we have covered SugarCRM quite a bit before. So our audience does start off with some knowledge

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Thought Leaders in Cloud Computing: Ari Zilka, CTO of Terracotta (Part 1)

Founded in 2003 by Ari Zilka, Terracotta, a wholly owned subsidiary of Software AG, develops breakthrough software that delivers snap-in performance, scale, and availability for enterprise applications. Terracotta’s technology can store up to a terabyte of data in-memory, which can boost application and system performance and scalability significantly. At the time of its acquisition in

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Sun Should Pursue OpenSource Full Blast

Last year when Sun Microsystems (NASDAQ:JAVA) took over MySQL, I asked if it would get into open source applications.