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sugarcrm
Thought Leaders in Artificial Intelligence: Rich Green, Chief Product Officer of SugarCRM (Part 6)
Sramana Mitra: I think where they’re doing phenomenally well is in advertising targeting. Rich Green: Yes, is it because they’re just smarter or because they have a simpler problem to solve? Is it much more controllable? Sramana Mitra: I think you’re right. It’s a simpler problem to solve. It’s structured data versus unstructured data. A
Thought Leaders in Artificial Intelligence: Rich Green, Chief Product Officer of SugarCRM (Part 5)
Sramana Mitra: I’m going to switch back on that and say that in the CRM world, you will see very solid adoption and very quickly IF it works. Sales people are motivated by making money. If you can create algorithms and technology that will help them in making money faster and quicker, they will adopt your
Thought Leaders in Artificial Intelligence: Rich Green, Chief Product Officer of SugarCRM (Part 4)
Sramana Mitra: I happen to know enough about what you’re talking about. I know it’s not simple at all. Rich Green: Yes. In terms of practical near-term use, these kinds of technology are already under examination by a very large customer. That’s some examples of where we are now. Sramana Mitra: I’ve done a bunch
Thought Leaders in Artificial Intelligence: Rich Green, Chief Product Officer of SugarCRM (Part 3)
Sramana Mitra: Does that mean that you are bringing in their activities on LinkedIn, Facebook, and Twitter where they may be publicly doing something? Rich Green: Yes. You went through an array of names, but I can’t comment on them. That’s a very good example of the kind of data sources that we aggregate and structure
Thought Leaders in Artificial Intelligence: Rich Green, Chief Product Officer of SugarCRM (Part 2)
Rich Green: The history of enterprise applications is you enter information in the application and you get to analyze it by looking at it and reporting on it. That’s pretty much as sophisticated as it gets. In the consumer world, think about Google and how much information do you provide to Google versus how much you
Thought Leaders in Artificial Intelligence: Rich Green, Chief Product Officer of SugarCRM (Part 1)
There is a lot of buzz in the CRM space on how AI will augment the effectiveness of sales people. This interview is a comprehensive deep dive into the issues driving the problem, both promises and challenges. Sramana Mitra: Let’s start with introducing our audience to yourself and to SugarCRM, especially to what’s been happening in
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 7)
Sramana Mitra: However, right now it’s very inadequate. We only actually do content marketing. Our strategy, in terms of marketing, does not consist of advertising. However, the infrastructure around that content marketing in terms of analytics and being able to tie those pieces together is absolutely and terribly difficult. Larry Augustin: That’s an interesting comment
Thought Leaders in Cloud Computing: Larry Augustin, CEO of SugarCRM (Part 6)
Larry Augustin: What we find is that the open platform makes that very easy for anyone coming in. And that community buids very early integrations. Twitter is a great example. We had a Twitter integration available for our product long before most of us here even knew what Twitter was. It’s now part of the
