categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Stitch Labs
Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 7)
Sramana Mitra: What turn did the product take? Brandon Levey: From a positioning standpoint, we had evolved to a real SMB solution. We would now position it much more as a multi-channel inventory order management solution for SMBs. The way that I like to think of the solution at the lowest layer is the management layer.
Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 6)
Sramana Mitra: It was a monthly recurring revenue though, right? It was a SaaS product? Brandon Levey: Correct. It was the same model basically. In January of 2013, we hired Josh who used to consult small businesses. In March, we hired our first customer support rep who’s now a product manager at Stitch. That’s when
Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 5)
Sramana Mitra: You said that until 2013, things were really cash-strapped but it sounds like you were picking up customers and that you were getting validation for your thesis at some level. Brandon Levey: Correct. By the fall of 2011, we had about 60 customers. I think our total revenue was $500 a month. That
Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 3)
Sramana Mitra: You guys moved back to San Francisco at that point? Brandon Levey: I was already living in the city. Michelle flew out here. She moved to Berkeley with my sister. One of my favorite stories from that year was, Michelle had no money. She would hop over the bar terminal because she didn’t
Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 2)
Sramana Mitra: You decided to work hard in grad school? Brandon Levey: Yes. I finished my grad school with an exchange program. The University of Michigan, University of Friedberg in Germany, and University of Tokyo had an exchange. We were the first batch to actually do the physical exchange. I went to Germany for four
Building an SMB SaaS Business: Stitch Labs CEO Brandon Levey (Part 1)
I am quite bullish on SaaS solutions for the SMB market. Here’s one that is doing well. Sramana Mitra: Let’s go back to the very beginning. Where were you born, raised, and in what kind of background? Brandon Levey: I was born and raised in Michigan. My family has a long history of entrepreneurship—from my
