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- The Accelerator Conundrum
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stickeryou
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 7)
Sramana Mitra: Customer acquisition strategy-wise, what works for you the best? Andrew Witkin: I’m in a few tech groups that are very strong SaaS businesses. For them, it’s very much that whole customer on ramping process. Of course, the sales team is very much responsible for that. They need to acquire customers when you’re a
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 6)
Sramana Mitra: We haven’t really talked about the ramp curve. You launched the business in 2010? Andrew Witkin: Yes, in February 2010. By the fall of 2010, we made it a little more accessible for do-it-yourselfers. We allowed people to do templates so they can make a page of circle stickers only and not have
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 5)
Sramana Mitra: What happened when you went live? What was the market telling you? Andrew Witkin: This is always the fun part, right? You get so excited thinking that you know what the market is. I think the irony or the quick learning for us was that skateboarders don’t have a ton of money. When
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 4)
Sramana Mitra: Before you raised the next million dollars, what milestones did you achieve in terms of validation? Andrew Witkin: We showed that from a technical perspective, you could go on to a website, upload an image, type text, and work with various images, and both the image and an automated die-cut could be created.
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 3)
Sramana Mitra: How did you get it off the ground? Did you bootstrap it, did your raise money, or use your own money? Andrew Witkin: I realized that I wasn’t in a position to self-fund this. I was not technically smart enough to code this. I needed to hire a development team. I wrote a
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 2)
Andrew Witkin: I was fascinated with the experience of building blocks and observing the behavior of children. I was fascinated with digital marketing because of all the customization that you could do. Facebook had just started to come. This was 2007. We also owned a craft company that did coloring crayons, markers, and stickers. I was
Morphing a B-to-C Idea to a B-to-B Business: Andrew Witkin, CEO of StickerYou (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Andrew started with a B-to-C idea but has built a business that is primarily B-to-B from a revenue standpoint. Learn more about the nuances. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in
