Sramana Mitra: When you win big deals with enterprise customers, what is it that allows you to win these deals? Steven Boye: It is typically the quality of our products. Everybody that we compete with, they are currently Dropbox or Box users. Most of them are. For some reason, they like our solution better. Sramana Mitra:
Sramana Mitra: How many telcos do you have as customers today? Steven Boye: I think we have three today. AT&T is the biggest. What we’ve learned is that telcos are hard to work with. They are good once they engage, but it’s really a long sales cycle. In the years since, several things have happened.
Sramana Mitra: That brings us to what? Steven Boye: Now we come up to 2006. We actually got funding from a company called Clearstone Venture Partners in LA. During 2006 to 2008, we also got Intel Capital and Cisco as strategic investors. Now, we started getting real money to build the company. Sramana Mitra: What was
Sramana Mitra: What kind of customer validation did you do at that point? Steven Boye: I would say we didn’t really do any customer validation that early on. But we had a lot of background in office applications and helping people with Word and Excel. It was basically office automation or mobile enablement of people with
Sramana Mitra: Even though it was registered in Delaware, you were running the company in Denmark? Steven Boye: You can say that the company’s engineering department was running out of Denmark. It’s actually the same today with Soonr. All engineering operations are done here in Denmark. All the financial, PR, HR, and business development operations are
Sramana Mitra: I remember NetObjects. Steven Boye: I moved back to Silicon Valley and lived there for a few years. NetObjects went public. My wife is a professor at a university in Denmark. She wanted to continue her career in Denmark, so we moved the family back to Denmark again. Sramana Mitra: What year was
How does a little company with most of its engineering in Denmark compete with Box and Dropbox? Read the story of Soonr. Sramana Mitra: What is the beginning of your entrepreneurial journey? Where are you from? Where were you born and raised? What’s the back story of the entrepreneurship story? Steven Boye: I’m a US-Danish