Sramana Mitra: Do you want to quickly summarize what you attempted in the last two startups? Steve Yi: My first startup, which was in 2004, was a customizable search toolbar platform that any publisher or website can customize and distribute to their users. The second company was a travel advertising site. It was essentially just
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Fascinating story of MediaAlpha, beautifully told by Steve, relates how the team has navigated through various experiments to over $100 million in revenue. Sramana Mitra: Let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and in