SM: So your professional career began at Oracle. KR: Yes. I left Oracle to get a business degree at Stanford University. When I graduated in 1994, I started a consulting company called Emergent that focused on designing and building Business Intelligence solutions for large companies. We were acquired by Keane (a public systems integration company)
SM: What was your expertise in the agency world? TB: I was an account executive. I had both a packaged goods start in the business but quickly got an opportunity to work on some technology accounts. I worked on the Polaroid business as they were getting into magnetic media, selling video tapes and compact disks
Tom Bedecarre is the CEO of AKQA, an award winning, privately held ad agency with roots in San Francisco. Tom provided a fascinating interview, and a really good discussion about the emergence of new media and how it shifts the power balance in the advertising marketplace. As is customary, we begin the interview by learning
The time was pre-world war II. 1937 to be precise. A young boy was born into a reasonably well off family in a small village in South India. A third child, after two other boys. The father once had a car (Ford Model A), some horses, and a lot of land. By the time this