Sramana Mitra: And why would whoever is collecting the data give that data to you? For example, if hundreds of retailers want to pull the data, who is going to manage that? Brian Bulkowski: It turns out there are companies that do that and they use our software. One of them is in the Bay
Sramana Mitra: How big is the Bangalore team? Srini Srinivasan: We have about 25 people. SM: Did you lose people in Bangalore? SS: We have been very fortunate to have very little attrition. Part of it is because of the people we attract wanting to work in cutting-edge technologies. You don’t give these kinds of
Sramana Mitra: That is interesting. The reason I ask you about Facebook is because we are using Facebook content marketing. It is very well done. You just press one button and tell them “$10 of advertising, $70 of advertising,” and it will go advertising your content to the fans of your Facebook page – the
Sramana Mitra: Do you have to do anything with your software to optimize it for a DRAM-oriented system versus a flash-oriented system? Srini Srinivasan: We have optimizations to use a flash system. We also have optimizations for DRAM systems, but they are simpler. We wrote our own file system to take advantage of flash storage.
Sramana Mitra: How is this all handled? You said Aerospike cluster, does that mean you deliver your service on the cloud? Srini Srinivasan: We build software and we license our software to our customers. They put it on their hardware and run it. However, the software is self-managing. It is very easy to set up,
Sramana Mitra: Real-time is one issue, and the ability to distribute the data between Flash and the hard disk effectively [is another]. Srini Srinivasan: It is actually Flash and main memory. We have a hybrid system based on DRAM and flash. We can also work with rotational disk, but this is old technology.
Brian Bulkowski and Srini Srinivasan are co-founders of Aerospike, a real-time NoSQL database. Brian and Srini have more than 20 years of experience in the IT industry, having worked for companies like IBM, VerdiSoft, Copernicus, and iControl Networks. In this interview they talk about Aerospike’s real-time software solution and how it is unique, and discuss