Web 3.0 & Online Sports (Part 3)

Business Model Most online sports sites earn money from advertisements, subscriptions, retailing of sports equipments and merchandising. They have also realized the need for convergence with other media and mobile network for better broadcast and more ad dollars. The popularity of fantasy sports leagues has also drawn advertiser attention, as the fantasy games bring in

Read Full Article »

Web 3.0 & Online Sports (Part 2)

Top Players and Rankings Sports is a lucrative media vertical and an important lifestyle segment. With online users frequenting various sports sites for live scores, news, updates, streaming videos, etc. it is fast catching on as a major online segment as well. The advent of fantasy sports and networking sites have taken online sports to

Read Full Article »

Time Warner’s Ad Network Move

In a previous post, I discussed Time Warner’s digital media strategy. In this one, I will analyze their move into Ad Networks, via an investment in Adify, a small company providing technology infrastructure services for building and running ad networks. [If you are new to the field on online advertising, please read my interview with

Read Full Article »

Cricket on Cell Phones: India’s killer app

For Yahoo and Nokia, this is an example to take some cues from: Understanding the cricket ecosystem will provide numerous clues into the consumer psyche of a few hundred million Indians, and working that understanding into their local strategies would prove immensely lucrative.