Sportgenic is a San Francisco-based digital media and technology company that is focused on monetizing sports sites. The company, formerly named Active Athlete Media, was founded in 2005 by Robert Tas. Sportgenic has more than 350 publisher sites in its vertical ad network and 21 million unique users. The company was ranked the #2 sports
Being in India these past few days, I am reminded how much of the content that is marketed in India (and the world) is related to Sports. The newspapers devote a lot of front page real estate to Sourav Ganguly’s ups and downs, as India plays South Africa. The IFA Shield soccer tournament is on,