Sramana Mitra: So all the selling that you do around the world is done through your Spanish operation. You sell on the phone and web. Alicia Asin: Yes, most of the sales are direct sales due to inquiries through our websites. This year, we started opening distribution channels. Now, we have existing distributors covering most
Sramana Mitra: Other than universities, are there any other vertical trends that you see in terms of kinds of companies – retail, logistics, or healthcare? Where are you seeing the projects? Alicia Asin: Because we are a horizontal platform, we have customers not only in universities but also in system integrators and communication companies. Sramana Mitra:
Sramana Mitra: This is not unusual. First time entrepreneurs start with very vague ideas with what they’re going to do. When I started my first company, I was a graduate student at MIT and I wanted to be an entrepreneur but I didn’t have a good idea about what I was going to do. Can
Spain, as you know, is in a terrible economic mess. Entrepreneurs like Alicia are vital to the country’s economic future. She has built a steady, cutting edge technology company with 60+ people from Zaragoza. Impressive! Sramana Mitra: Tell us about your beginning. Where were you born? Where did you grow up and in what kind