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soren petersen

Design and Business Model Creation

Posted on Friday, Jun 22nd

By guest author Soren Petersen with Sabine Brunswicker Business models are the corporate blueprints for generating revenue. Unfortunately, many of these models are intended for static business environments and often outmoded in today’s competitive landscape. Developing innovative business models and low-cost methods for establishing their validity and action ability can, therefore, offer huge competitive advantages.

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ROI on Design and Risk Reduction

Posted on Tuesday, May 1st

by guest author Soren Petersen and Jed Simms Creating innovative products is fraught with risk due to the inherent gap between the knowledge one has and the knowledge one needs to make good decisions. Usually one knows only 5 percent of what is needed at the stage where 70 percent of the product’s cost is

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Creating Paradigm-Shifting Insights Through Co-Creation and Crowd Sourcing

Posted on Wednesday, Jan 11th

By guest author Soren Petersen; cowritten by Tina Santiago, Tanja Aitamurto, Richard Spencer and Dr. Jaewoo Joo. Coming up with creative ideas that can change mental and technical contradictions into progress and profit are among the toughest challenges in business today. Without previous mental or technical references from which to extrapolate we rely on inspiration and intuition

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