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soren petersen
Matching Organizational Capabilities to Design Execution
By Guest Author Soren Petersen “Seat of the pants” decision-making accounts for 90% of an organization’s frontline actions, while 10% reflects their stated strategic intent. Therefore, those in the organizational frontline trenches might be forgiven for wondering: “What the heck were they thinking?”
When Will the Design Innovation Bubble Burst?
By Guest Author Soren Petersen Return on investment is diminishing for all businesses and investors are rushing to Silicon Valley startups to improve their portfolios’ performance in the hunt for profit. High profile successful startups, such as AirBnB, Uber, and Tesla may mistakenly lead investors into believing that by applying design, innovative startups can dramatically
Passion Creates a Bonanza of Breakthrough Innovations
By Guest Author Soren Petersen Passionate, small, inter-dependent project teams can turn on a dime, and by keeping their eyes on the ball, get to bat more often and to impact the world in meaningful ways. Collaborative exploration is now changing how we think about and approach innovation and competition is quickly becoming an outdated
Best Design-Driven Startups of the Decade
By Guest Author Soren Petersen Successful startups can transform the way we look at the world and ourselves, as well as, create immense value and skyrocket to the top of the Fortune 500 list. Some of these startups were design driven, think: Apple, Nike, HP, Sony, and Nokia. However, few of these were actually founded
Successfully Crowdfunding Design Driven Startups
By Guest Author Soren Petersen Design-driven startups are ideal for attracting funding on crowdfunding platforms such as Kickstarter, Indiegogo, and Crowdfunder. However, competition for funds is fierce and only the top percentile receives significant funding. For example for Kickstarter “Design” projects only the top half percentile receive funding in excess of half a million and
How Startups Can Apply Design to Create Superior Customer Experiences
By Guest Author Soren Petersen and Paul Hagen For a startup to succeed, it must do more than simply develop a clever product or evolve features that mimic an incumbents’ value propositions. Rather, it must design customer experiences that substantially improve the value propositions by a magnitude. Why? Because new capabilities like cloud-based computing, digital distribution,
The Sweet Spot for Startups
By Guest Author Soren Petersen Successful startup founders are fueled by passion, a willingness to take risk and do whatever is necessary to make things happen. What they initially lack in financial capital, they more than make up for in human and social capital. So, how do startup teams most effectively match their limited resources
Predicting the Success of Design Driven Startups
By Guest Author Soren Petersen In stark contrast to previous decades, starting a new venture can be accomplished on a shoestring budget. This is due to the diminishing cost of information and tools combined with the relatively high value of knowledge, skills, and experience that founders bring to the equation. Bootstrapping is now often possible
