Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 6)

Sramana Mitra: Interesting. I wonder how successful that business is. Lori Sylvia: I think they are pretty successful. They found a very niche market, and they do well. They are the number one luxury brand. Another example of a service is provided by Panasonic. They are a very forward-thinking company. They have a line of

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 5)

Sramana Mitra: Do you have any observation on language issues? There are several markets that are not English speaking. If you look at the Arab world, for example, they are mostly not English speaking. India, as another example, is vastly not an English-speaking market. There are maybe 50 million to 60 million English speakers, but

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 4)

Sramana Mitra: You talked about three specific segments – carriers, enterprise, and automotive. What are some unsolved problems that are on your radar? Lori Sylvia: One of the big trends we see in mobile is the disruption that Android caused, but also the huge opportunity caused by it. There are hundreds of manufacturers that are

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 3)

Sramana Mitra: What about the automotive side? Lori Sylvia: For automotive right now, there is a strong interest that is coming for mobile software management, and that is to be able to have the ability to remotely manage the software assets inside the car. It is moving to the digital cluster as well as to

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 2)

Sramana Mitra: What are the top five applications that are ubiquitous, and that you have to manage on behalf of your customers? Lori Sylvia: One of the key use cases for our management platform is to be able to do firmware over the air [to send] updates.

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 1)

Lori Sylvia is the executive vice president of marketing at RedBend Software. Lori has more than 20 years of experience in marketing and is specialized in mobile, networking and telecommunications, having worked for General Dynamics and in several venture-backed startups like Indus River Networks. In this interview she addresses RedBend’s software management capabilities – provided

Read Full Article »