Sramana: So, it’s the usual adoption cycle. I think we’re still at that early adopter phase of these technologies. Markos: Yes, definitely. People get concerned. They say, “Wait a minute. We don’t want the business being disturbed by all these things.” So, they don’t have to be disturbed, but it’s a case of you need
Sramana: OK. Fair enough. Crowd sourced customer support, technical support, this is something that we are seeing elsewhere as well. You know, in the program that I run, One Million by One Million, which is a virtual incubator, we have an Italian company called Crowd Engineering that is selling, both in Europe and the U.S.,
Sramana Mitra: Let me synthesize, and then we’ll look at specific points that you’ve made. I’ve got an IT portal as a window into IT. I’ve got crowd sourced support, peer-to-peer support on the support side. I’ve got collaboration sessions to break down silos within IT, including storing and saving for reference. I’ve got mobility.
Sramana Mitra: Is there much of a tradition of software entrepreneurship in Edinburgh? Markos Symeonides: There is some. You’re probably aware that Edinburgh University has a five-star rating, along with the famous Cambridge, MIT and others. There are a lot of skills that come out of Edinburgh, but really, there are not very many global
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SM: I understand the motivation. I’m asking more for a state of the union in that market. Since you’re an insider in that marketplace, it sounds like one of your strategies is to sell through these telecom providers. DG: Yes. It’s not our only strategy, but we believe it’s a great opportunity for the reasons