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- The Accelerator Conundrum
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socialbakers
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 6)
Sramana Mitra: In a way, it kind of feels like some of these fat startups need to happen because there’s so much fragmentation in every single workflow right now. Marketing is one them. Content marketing is one of them. Digital marketing is one of them. Wherever you look, there’s so much fragmentation in capabilities. Yuval
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 5)
Yuval Ben-Itzhak: Using newer digital channels to reach their audiences indicates that they need to master that specific content ad. They need to have analytics. They need to have measurement to help produce the content. For digital marketers today, there are many channels to reach their audiences. Each of these channels has its unique content type and
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 4)
Sramana Mitra: So, your previous company was Outbrain. You were the CTO there? Yuval Ben-Itzhak: Yes, that’s correct. Sramana Mitra: Help us bridge from what you did at Outbrain to what you’re doing here. What’s similar? What’s different? How do you leverage that background? Obviously, that was also content marketing. I’ve covered Outbrain for a
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 3)
Yuval Ben-Itzhak: What makes us unique and differentiated from the market is actually the machine learning and AI that we include in the platform, which takes this raw data and tries to identify the clusters of the persona. It tries to provide recommendations of content and assess the cost of your advertisement budget. All those metrics
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 2)
Sramana Mitra: How does that translate into ROI? Do you have specific customer scenarios where you’ve seen your technology make significant impact? How do you measure that impact? What’s measurable in what you’re talking about here. Yuval Ben-Itzhak: A common challenge for marketers is to demonstrate ROI for the work that they’re doing. Because the
Thought Leaders in Artificial Intelligence: Socialbakers CEO, Yuval Ben-Itzhak (Part 1)
Yuval has been in the Content Marketing industry for a long time and has very specific insights on that industry’s evolution in the age of AI. Sramana Mitra: Let’s start by introducing our audience to Socialbakers and to yourself. Yuval Ben-Itzhak: I’m the Chief Executive Officer of Socialbakers. We’re a marketing tech company providing marketing
