Sramana Mitra: What you’re saying of course requires a lot of integration with other systems. If you’re talking about customer interactions, then you’re talking about the CRM system. Now we’re talking about some sort of a portal that brings together all of these integration elements? Avinoam Nowogrodski: Not necessarily, although you’re raising a very good point.
Avinoam Nowogrodski: What we have created in Clarizen is collaboration in context. It’s in context of getting work done and promoting work. If I would just use another term, which is a bit more complex because I come from the area of product lifecycle management, it’s all about the work-life cycle management collaboration. You need
Let’s take a look at the future of cloud-based collaboration with Avi Nowogrodski. Sramana Mitra: Let’s start with some of your background as well as introducing Clarizen to our audience. Avinoam Nowogrodski: I’m actually a second-timer. The first company I built in 1996 was a company named SmarTeam. It dealt with collaboration for bill of
Sramana Mitra: There’s one article called “Innovation’s Next Decade” which you will find interesting. That article will probably address the kind of things that you’re talking about. Yaacov Cohen: I believe also in the convergence of ethics and technology. Spirituality and technology needs to be better converged. Technology won’t free humanity.
Yaacov Cohen: The enterprise is a lot more heterogeneous. It used to be controlled by three to five vendors. It’s a lot more diverse, because I can have a cloud service for pretty much anything in the enterprise. I think the mega trend here is enterprise mobility and it includes cloud services, BYOD, devices, and
Sramana Mitra: Is this a cloud services business model? Yaacov Cohen: We are running as a mobile application on iOs, Androids, Blackberries, as well as desktops and laptops. We have multiple delivery models on mobile, cloud, and desktop. We’re trying to deliver this business consumer experience across all platforms. One of the big things is
Yaacov Cohen: Let’s say, if I want to look for a specific life insurance policy. I want to see who among my colleagues have been able to tailor an insurance portfolio to a specific scenario. I want to be able to use tags which are describing the specific scenario to search across a million documents
Sramana Mitra: Can you talk to me a bit about the other different use cases that you’re seeing for the solution you’re offering. You took off through the investment banking use case. Are we talking more of a sales kind of scenario? Do you want people who are in sales situations to have access to