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social
Thought Leaders in Mobile and Social: David Stone, CEO of CashStar (Part 6)
Sramana Mitra: What about loyalty? We’ve talked a lot about the process of gift giving. Would you talk about loyalty? You said you’ve also worked quite a bit on the intersection of loyalty and payments. David Stone: Yes, there are obviously a ton of players in the loyalty space, and a lot of interesting companies
Thought Leaders in Mobile and Social: David Stone, CEO of CashStar (Part 5)
Sramana Mitra: What about returns? In the previous use case, you said you were in a Gap, saw a pink sweater, and decided to give that as a gift to a friend. Let’s say the friend receives that pink sweater and decides she wants a different color. How is that handled in your system? David
Thought Leaders in Mobile and Social: David Stone, CEO of CashStar (Part 4)
SM: Oh, I see. So, the electronic gift card can be used at a store. DS: Exactly. We’re connecting the online and physical world. In fact, most of the cards – and there are millions that we’ve done – can be used in the physical world. It has a bar code on it, and you
Thought Leaders in Mobile and Social: David Stone, CEO of CastStar (Part 3)
Sramana Mitra: That’s not what I want to know, though. I want to know what are the dynamics of the business model? David Stone: The dynamics of the business model are three core dynamics. First, you have to get the retailers that are offering the cards because without the retailers, you don’t have anything. The
Thought Leaders in Mobile and Social: David Stone, CEO of CashStar (Part 2)
Sramana Mitra: So, you’ve been following the payments industry and the digital loyalty industry quite closely. David Stone: Right, and it’s that intersection that is my sweet spot: the digital consumer, how people pay and build loyalty, and how they give gifts and reward, and the confluence of those circles. And let me just say
Thought Leaders in Mobile and Social: David Stone, CEO of CashStar (Part 1)
Whether you love them or hate them, gift cards have found a place for themselves in our society. Employers use them as rewards and consumers give them to friends and family members for birthdays, graduations, even weddings, especially when they don’t know exactly what to buy. CashStar, based in Portland, Maine, has come up with
Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 6)
Sramana Mitra: They are more powerful, which makes it a PR nightmare. So, you don’t have a solution to this. You observe a problem; I observe a problem. There is no solution. We’ll just have to deal with this muck. It is an open problem, don’t you think? Doyon Kim: It is, yes. It is
Thought Leaders in Mobile and Social: Doyon Kim, CEO of Pangalore (Part 5)
Sramana Mitra: That was my impression also, that cross-promoting using each other’s ad inventory that is not being sold, because nobody wants to advertise. There is a huge amount of unmonetized ad inventory. Doyon Kim: And also, it’s a very targeted audience. SM: It’s a very targeted audience, yes. So, barter is one of the
