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Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 2)

Posted on Tuesday, Apr 24th

Sramana Mitra: Let me see if I got this right. Is this a product for consumers, or is this a prevention-oriented health care product for the internal Virgin employee base? Tom Abshire: This [comprises] technologies, tools and engagement programming that we sell to better enable employers, such as Sun Trust Bank or Coca-Cola to get

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Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 1)

Posted on Monday, Apr 23rd

Staying in shape can be tough, and getting into shape is even tougher. That’s why you see companies like Walgreens, with its Walk With Walgreens program, offering people incentives to get up and be more active. Virgin HealthMiles, a part of Richard Branson’s Virgin Group, does something similar by offering employee health programs that actually

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Thought Leaders in Mobile and Social: Alex Dayon, Executive VP of Applications, Salesforce.com (Part 4)

Posted on Thursday, Mar 15th

Sramana Mitra: What about geography? Salesforce is an international company with widespread adoption. But there are some markets that have not adopted Salesforce.com yet. What are some of your thoughts about those large emerging markets? Alex Dayton: I think there’s what I would recommend to Salesforce and what I would recommend to an entrepreneur to

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Thought Leaders in Mobile and Social: Alex Dayon, Executive VP of Applications, Salesforce.com (Part 3)

Posted on Wednesday, Mar 14th

Sramana Mitra: Right now you’re talking to thousands of entrepreneurs. You have the ears of thousands of entrepreneurs. Many of them are working on cloud startups and social startups, things that are very much in your ecosystem. What guidance can you provide for them in terms of what you are looking for? Where do you

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Thought Leaders in Mobile and Social: Alex Dayon, Executive VP of Applications, Salesforce.com (Part 2)

Posted on Tuesday, Mar 13th

SM: Right. Given that that’s what’s going on in the world, how do decide what to acquire, what to bring in to Salesforce.com? AD: Salesforce is, obviously, not an early stage company. We are a $3 billion company today. We’ve hundreds of thousands of customers, pretty much of all sizes. My position at Salesforce is

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Thought Leaders in Mobile and Social: Alex Dayon, Executive VP of Applications, Salesforce.com (Part 1)

Posted on Monday, Mar 12th

We’ve talked a lot about Salesforce.com on this blog. Those of you who follow it know that I talked to CTA Marc Ferrentino in July 2011 for my Thought Leaders in Cloud Computing series. Once a company that focused primarily on facilitating customer relationship management for its clients, Salseforce has started branching out into platform

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Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 4)

Posted on Thursday, Mar 8th

Sramana Mitra: You needed to provide this service. Rob Jewell: Yes. We had to build a layer of services on top of that to ensure our clients were successful. Our thoughts have always been that as these channels mature, clients tend to want to bring advertising in-house. We’re in the process of handing the reins

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Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 3)

Posted on Wednesday, Mar 7th

Sramana Mitra: That would be great for the Facebook API. Facebook right now [has] three billion [dollars in advertising revenue] or something? Rob Jewell: Yes. I think they’re probably four billion. SM: Four billion. So, how much of that is going through this kind of optimization? How much is going direct? RJ: I don’t have

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