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Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 5)

Posted on Friday, May 4th

SM: You realize that this is tying, to some extent, into a world that came well before you guys and well before social media as the world where automated customer service based on natural language processing and automated email response systems? WO: Yes. It wasn’t a bad idea. It’s how do you provide a high

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Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 4)

Posted on Thursday, May 3rd

SM: How do you charge? What’s the model for companies to work with you? WO: Our products … basically, you can license one product, or you can license all 12. For some of our products, it’s $200 a month, and some of them are in the $2,000 range. We work with those customers usually on

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Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 3)

Posted on Wednesday, May 2nd

SM: Interesting. I’d like to ask you some mechanical questions now. Can you talk a bit about Google’s policy for search engine ranking, and how does it take into account these kinds of social media mentions and activities and links and so forth? WO: Ah, you’re going to get me there because I don’t know

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Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 2)

Posted on Tuesday, May 1st

SM: Interesting, very interesting. Now, what is it in your background that gives you the understanding of natural language processing and all this stuff? WO: Ha,ha. Nothing. It was something, like I said, from my background, it was when I started the company – and even before I started the company – it was just

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Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 1)

Posted on Monday, Apr 30th

“Voices Heard Media released new data results demonstrating that its suite of social engagement applications (the EventBox) has increased unique visitors to clients’ sites by as much as 49%. The increased traffic was the result of social sharing of events, such as contests, polls and Q&As, to social media sites by participating users. In sharing

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Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 5)

Posted on Friday, Apr 27th

SM: Very good. Is there anything else that you’d like to add? TA: Yes. We have a new set of capabilities coming out in our spring ’12 release. What we’re doing there, and where we’re trying to go with that is focusing a lot more on personalization and segmentation, so, helping employers look more precisely

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Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 4)

Posted on Thursday, Apr 26th

Sramana Mitra: What I see in this whole mobile world is – all of the things that you’ve said are true – is the notion of access and who delivers health care. In a way, with mobile phones and mobile devices, even in the most remote places in the world, given that mobile networks have

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Thought Leaders in Mobile and Social: Tom Abshire, Senior VP of Products, Marketing and Member Engagement, Virgin HealthMiles (Part 3)

Posted on Wednesday, Apr 25th

Sramana Mitra: Let me ask you couple technology questions, since you’re talking about cloud computing. How is this happening architecturally? Are employees from different employers on the same system, or does each employer have its own private social network? Tom Abshire: It’s a traditional SaaS model, so each employer has its own instance on the

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