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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
social vibe
Monetizing Free Traffic That Refuses To Convert To Premium: SocialVibe CEO Jay Samit, Los Angeles (Part 7)
Sramana: What have been some of the significant milestones in terms of building the company? Jay Samit: The key was getting advertisers to get understand that the key things to measure in a post-impressions world are the attention, engagement, and the rally. We have had campaigns like Toy Story where half of the people who
Monetizing Free Traffic That Refuses To Convert To Premium: SocialVibe CEO Jay Samit, Los Angeles (Part 6)
Sramana: You said news sites is one of your strong areas. What does a before and after picture look like in that segment? Jay Samit: We can talk about news sites in general. One of the most traffic areas is news. That sounds silly, but it’s not. If there is a flood or hurricane that
Monetizing Free Traffic That Refuses To Convert To Premium: SocialVibe CEO Jay Samit, Los Angeles (Part 4)
Sramana: How much business does Zynga do with you? Jay Samit: I can’t discuss financial numbers since they have filed to go public. I think we are a key revenue stream. We started with PetVille, and because it was so successful they expanded us into CityVille, FarmVille, and FrontierVille. They have expanded anywhere and everywhere
