Acquisition Targets In the past one year, Viacom has acquired Quizilla, Harmonix Music Systems, Atom Entertainment, Xfire, and Y2M: Youth Media & Marketing Networks. These acquisitions are strategic and fit well into the Company’s overall theme of youth focused entertainment. Viacom, through its Nick brand, is popular among the kids. Presumably, the Company would acquire
Vertical Strategy Viacom’s Internet properties are targeted to the youth and the young at heart. Entertainment for the youth market is the underlying tone in all its digital properties. The Company’s sites cater to Pre-teens, Teens and College Kids through its portfolio of Nickelodeon, MTV, Comedy Central and VH1 sites. It has created a niche
SM: Let’s talk about a term I have coined, which is TeleWebSales. It is a combination of the telephone and the web, which is what you are doing and have been promoting for a while now. Let’s talk about some of the best practices of the TeleWebSales process. I’ll start by asking you about list
Acquisition Targets Gannett doesn’t have much of a presence in the Online Personals or Dating space. It could look at acquiring a site as a large portion of the newspaper personals have shifted from print to the Internet and Gannett should preserve its share of the pie. Gannett could consider acquiring sites like, OkCupid, Engage,
Acquisition Targets IAC has made a host of acquisitions in the past few years in the Internet space. IAC acquired Ask.com in 2005 for $1.9 billion. Over the past two years it has made some interesting acquisitions including Shoebuy and CollegeHumour. The table below lists all the acquisitions made by IAC between 2001 and 2006.
Vertical Strategy IAC is present in some of the most promising verticals like Dating & Matchmaking, and Real Estate among others. The Company is looking at expanding its verticals both through organic and M&A means. We will discuss the Company’s offerings in the different verticals in the following paragraphs. Dating & Matchmaking Match.com is the
Introduction IAC (Nasdaq: IACI) is an interactive conglomerate operating more than 60 diversified brands in sectors being transformed by the Internet, online and offline. The Company’s business can be classified into five segments: * Retailing (HSN, Cornerstone Brands, Shoebuy.com) * Membership & Subscriptions (Interval International, Match.com, Entertainment Publications) * Transactions (Ticketmaster, LendingTree, RealEstate.com, ServiceMagic) *
While we are on the topic of PlaceID and PeopleID, I should tell you about my recent visit with Plaxo’s CEO Ben Golub, and VP of Marketing John McCrea. Ben Golub was, prior to Plaxo, the CMO of Verisign. Ben’s first Silicon Valley job was cutting apricots in an orchard which was paved over to