California-based SodaHead is a place where opinionated users of the web are found. SodaHead aims to be a community where users can meet new people with similar thought processes, which the company says differentiates it from other social networking sites which let people connect with existing friends. The company’s goal is to provide the online
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand experience consultancy. Over these past few weeks, we’ve taken a quick look at: (1) the core value proposition behind money management (2) a market landscape analysis of online personal finance services, and (3) opportunities to improve the user experience and engage
Today’s Deal Radar moves the spotlight from enterprise software and open source to a topic that has not made an appearance recently: online dating. Zoosk, a dating network, was founded by Alex Mehr and Shayan Zadeh. They had met as students at Sharif University of Technology, Iran, and reunited in January 2007 to start a
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. 3Strand’s Concept Features for Wesabe: Support Groups and Scorecard Trying to get your finances under control can be an extremely stressful and overwhelming process. Throw in the worst economic downturn Generation Y has ever faced, and you’ve got
ExpertCEO provides its members with an online platform to connect with peers, discuss ideas, give and receive advice and tap into professional resources. Members include CEOs, COOs, chairmen/women, general managers, presidents and other senior executives in small and mid-sized as well as Fortune 500, public or privately held companies. The company can be considered a
By Guest Authors Charley Bush and Kathy Hwang Continuing our exploration of ways to redesign political websites to engage young voters for the 2008 election, let’s dive into the core needs to consider. Honestly, we Millennials have never faced serious economic adversity until now. More than ever, we want to have a sense of control
By Guest Authors Charley Bush and Kathy Hwang 2008 has been called “the year of the young voter.” Eighteen- to thirty-one-year-old voters turned out in droves to the presidential primaries, and the media is scrambling to capture this audience. Who would have ever thought that CNN would co-host a debate with YouTube? Or that you
Akoha is an unusual gaming site where players must carry out missions in the real world in order to earn points. Missions may include inviting someone for coffee, giving a favorite book as a gift, or buying someone a meal, all in an attempt to share experiences with people and create a more meaningful world.