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- The Accelerator Conundrum
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Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 7)
Sramana Mitra: It was hard, but you managed to raise the round. Was it based on the fact that you had a strong team that the investors thought you could figure out how to monetize this user base? Zur Feldman: I think it was a combination. It was a very determined team. It was clear
Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 6)
Sramana Mitra: You launched a product and you had to experience getting traction with 8 million users but there was no monetization from the consumer market. How long did it take you to go through that process of testing the market? How did the financing correlate with that period? Zur Feldman: This is probably typical
Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 5)
Zur Feldman: We are working with big cable companies to understand how they can influence the experience of the customer. When they see the map of connectivity, they want to improve the connectivity experience in between the different technology that they’re dealing with. It’s not only sensitive to WiFi but also to different technologies from
Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 4)
Sramana Mitra: There was a group of young founders who started wefi and you stepped in as the CEO? Zur Feldman: They did not really get along because of the differences in their views. Each one had his own imagination on how it needs to be. They were looking for someone who can actually meld
Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 3)
Sramana Mitra: How does the story of wefi begin? Were you incubating this company inside of your venture firm, Pitango? Zur Feldman: Yes. Pitango was a seed investor in this company. This company actually started in late 2006 before the first iPhone came out in 2007. The premise was that the devices that were starting
Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 2)
Sramana Mitra: What led you to going to the startup world after all these years of Packard Bell? Zur Feldman: The experience in Packard Bell was very different because when I joined the company, there were 16 people. Packard Bell helped to revolutionize the PC industry and actually create what we see today – all
Finding a Viable Monetization Model: wefi CEO Zur Feldman (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. 8 million users and no revenue. What do you do? Find out from Zur Feldman. Sramana Mitra: Zur, let’s start with your personal story. Where are you from? Where were you born and raised? What kind of circumstances? Zur Feldman: I’m originally from Israel. I spent
Redesign That: Online Personal Finance (Part 4)
By guest authors Charles W. Bush and Kathy Hwang of 3Strand Innovation, a brand, design and business consultancy. These past few weeks, we have pretty much been living and breathing money management in our quest to find ways to improve the design of the user experience. Now it’s time to choose the lucky website to be
