Offerpal is an advertising platform that monetizes social media by awarding users virtual currency in exchange for completing ad offers. Founders Anu Shukla and Mitch Liu combined their experience in online personalization, cost per action (CPA) advertising and optimization technologies to create a technology platform for the social media marketplace.
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Build trust with customers through transparency. Just after the financial crisis, research conducted by OTO Research shows that 83% of consumers do not trust the brands they use. Everyone is talking about building brand trust during a recession,
By guest authors Charles W. Bush and Kathy Hwang of 3Strand, a brand and business strategy consultancy. Design the entire experience, not just singular marketing points. Most companies think of branding as what gets your customer in the door. A fancy logo and some nice marketing materials and you’re set. Not quite. Companies who do it best
Today’s Deal Radar moves the spotlight from enterprise software and open source to a topic that has not made an appearance recently: online dating. Zoosk, a dating network, was founded by Alex Mehr and Shayan Zadeh. They had met as students at Sharif University of Technology, Iran, and reunited in January 2007 to start a
Open Xchange, an open source software company, aims to provide users with an affordable ‘Internet-age’ alternative to commercial email and collaboration platforms like Microsoft Exchange and SharePoint. The company offers features such as shared calendars, document sharing, shared address books and email for iPhones and BlackBerry devices.
My most recent Forbes column challenged entrepreneurs to develop technologies to enable the delivery of educational materials to all learners, even those whose only platform is an inexpensive handset. Today’s Deal Radar post looks at technology in education from another angle: in communities where the use of rich media for learning purposes has already gained
NewsGator provides individuals and businesses with a way to communicate internally and externally via RSS aggregators for users on the web, desktops, mobile devices and email clients. Headquartered in Denver, Colorado, the company was created to give consumers a way to use content being produced through the proliferation of weblogs, which often use RSS feeds to
Founded in 2005, BlogHer is the leading women’s blogging community and ad network. Elisa Camahort Page, Jory des Jardins, and Lisa Stone joined hands to launch a company which aimed at popularizing blogs written by women. The site offers women an opportunity to get their voices heard and for those who opt for the ad