Thought Leaders in Mobile and Social: Interview with Oliver Bussmann, CIO of SAP (Part 1)

Oliver Bussmann is executive vice president and chief information officer of SAP AG. He counts 20 years of executive experience and previously worked for Allianz of America Corp. and Deutsche Bank. He is a pioneer of social media deployment for business-building and has received several awards, including the 2012 Social CIO and European CIO in

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1Mby1M Incubation Radar 2012: SociaLasso, Tel Aviv, Israel

The meteoric rise of social media has in turn created a need for social media marketing for every business, large or small. A key issue for all these marketeers is to identify the players to market to: potential customers and influencers, in particular, and the ecosystem in general.

Outsourcing: David Bonthrone, Executive Vice-President, Group FMG (Part 2)

Sramana Mitra: Let me see if I’ve got this right. The way you split the market is the holding companies have a variety of advertising agencies and new media agencies and, typically, most of them have centralized production facilities. David Bonthorne: There’s a trend towards it. SM: Now, the part that I didn’t quite get

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Thought Leaders in Mobile and Social: Will Overstreet, CEO of Voices Heard Media (Part 5)

SM: You realize that this is tying, to some extent, into a world that came well before you guys and well before social media as the world where automated customer service based on natural language processing and automated email response systems? WO: Yes. It wasn’t a bad idea. It’s how do you provide a high

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1Mby1M Deal Radar 2012: Elasticity, St. Louis, Missouri

Anyone who wants to have a successful marketing campaign for his business will have social media marketing among the many tools in his marketing tool kit. While it’s possible for a company to achieve success without social media and other forms of online marketing, why would anyone want to ignore such powerful resources? Elasticity is

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The Effect of Facebook’s IPO

By guest author Daniel Burrus Facebook’s IPO may well be the biggest and most hyped IPO ever … and for good reason. Many people would like to have bought Google or Apple when they first went public, but they didn’t. Now they’re kicking themselves for it. Unfortunately, you can’t go back and undo the past.

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The Next President Must Have an Integrated Social Media Strategy

By guest author Daniel Burrus When President Obama became president, it was widely reported that he used social media and technology to help gain the momentum and the votes he needed. Today, if we look at the republican candidates and their use of social media, we see that each has a lopsided social media strategy

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Outsourcing: PV Kannan, CEO Of 24/7 (Part 2)

Sramana Mitra: Yes, very good. I am going to start drilling down on a variety of points. In the course of the 11 years that you have been in business – and I think I got it right – you work only with B2C companies right? This is a B2C company.