Sramana Mitra: When you say “you can be notified and you can take action,” who is the “you?” Borge Hald: Typically this involves a front line manager or employee. Let’s say you are the general manager of a hotel. Somebody writes something about you on TripAdvisor or Google+ Local. If it is complimentary, you might
Sramana Mitra: I remember that you were bootstrapped for a long time. Borge Hald: That is right. We were about 110 people and had $30 million in revenue when we finally decided to take the investments.
Borge Hald is the chief executive officer of Medallia. Borge graduated from the University of Michigan’s Stephen M. Ross School of Business and the Stanford University Graduate School of Business. He previously worked for Procter & Gamble and the Boston Consulting Group in Stockholm, London, and Oslo. In this interview, he paints a picture of
Sramana Mitra: As you work on of figuring out what the best IT strategies are – mobile, social, cloud and big data – can you identify things you would like to do but are not able to because you haven’t been able to find a product or a solution? Maybe you could do it by
Sramana Mitra: If you look around at the startups and vendors who are innovating, which strike you as interesting? Oliver Bussmann: On the social side, there is the integration of social into various business processes. I believe in that the next two years the Facebook or Twitter of the enterprise will be defined. That is
Sramana Mitra: How much of that are you doing inside SAP today? Oliver Bussmann: We have over 1,200 projects that have been or are being implemented. We were the first HANA customer in 2010, by moving our customer relationship database into the HANA appliance. In this case we have 4,000 people in sales updating customer
Sramana Mitra: I have a question about the different areas of apps. Obviously, there is a great deal of policy management going on in the enterprise. Twenty thousand people on devices using some permutation of 50 different tablet or phone apps. Not everybody gets to see everything. Is that correct? Oliver Bussmann: That is the
Sramana Mitra: Let me mention a few of the points you discussed. First, you said you have 20,000 devices that you are supporting right now? Oliver Bussmann: Yes, we have 20,000 iPads. We are the second largest user of iPads. There is only one other, a Korean telecommunications company, with [more, at] 30,000 devices. We