Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 5)

Sramana Mitra: What other things have you seen in the social media performance measurement space in general that are worthy of note? Clara Shih: More broadly in social media, outside of sales, the easiest is if you’re an e-commerce provider because you can trace directly the fact that someone clicked on a post or a

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Thought Leaders in Mobile and Social: Clara Shih, CEO of Hearsay Social (Part 3)

Sramana Mitra: Does that naturally break down your business into the kinds of insurance or products that you’re helping sell to? For example, marriage, engagement, or having a baby as opposed to cars or something that has a less pervasive presence on social media? Clara Shih: A lot of people share photos of their new

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Bootstrapping Using Services: FullBottle CEO Reed Berglund (Part 3)

Sramana Mitra: Walk me through a use case such that we can understand how the workflow operates here. Reed Berglund: I’ll walk you through a program that we just did for Universal Music Group. This is a franchise that is about 25 years old. Its success came during the CD era, which was much different

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Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 3)

Sramana Mitra: You mentioned that there’s also feedback going into engineering. Does that imply that you see bug reports on social media? Howard Lau: It’s not so much bug reports. It’s something like product enhancement request. Sramana Mitra: That’s for product management though, right? Howard Lau: Yes, product management.

Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 2)

Sramana Mitra: You’re doing a sentiment analysis. If it’s a negative sentiment analysis, you’re trying to take action against that? Howard Lau: That’s a great insight. It is sentiment analysis. At the most basic level, you’re looking for things like positive, neutral, or negative sentiment. Our engine allows us to dive in to another level

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Thought Leaders in Big Data: Howard Lau, CEO of Attensity (Part 1)

This discussion is about how Attensity is using unstructured data analysis to prevent churn in customer bases of Telecom, Consumer Electronics, and other verticals. Sramana Mitra: Howard, let’s start with introducing our audience to Attensity. Tell us what the company does. Also give us some of your background. Howard Lau: Thank you for this opportunity.

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Thought Leaders in Mobile and Social: Interview with Borge Hald, CEO of Medallia (Part 5)

Sramana Mitra: Do you have any other thoughts on open problems? Borge Hald: I think a lot of companies are used to a model where PR comes out of the marketing department or maybe specialists in their contact centers.

Thought Leaders in Mobile and Social: Interview with Borge Hald, CEO of Medallia (Part 4)

Sramana Mitra: Move yourself up to a bird’s eye view of your industry segment and talk about what you are seeing, particularly about open problems you would like to see solved but have not been solved by Medallia. Borge Hald: There are plenty of problems. I think this may be too abstract, but what is

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