Thought Leaders in Mobile and Social: Interview with Kristin Muhlner, CEO of newBrandAnalytics (Part 5)

Sramana Mitra: I think social media marketing is extremely complex and time consuming. The analytics part is getting automated more by players such as your company, but the actual marketing part is still incredibly manual. If you are doing consumer marketing or any kind of brand marketing that requires you to seriously use social media

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Thought Leaders in Mobile and Social: Interview with Kristin Muhlner, CEO of newBrandAnalytics (Part 4)

Sramana Mitra: Are you a venture-funded company, bootstrapped company, or something else? What is the genesis of your business? Kristin Muhlner: We are venture backed by NEA and by Revolution. SM: What is the revenue range of your company?

Thought Leaders in Mobile and Social: Interview with Kristin Muhlner, CEO of newBrandAnalytics (Part 3)

Sramana Mitra: You are talking a lot about domain-specific ontologies and workflows. How many domains are you covering right now? Kristin Muhlner: Today we have five service-based ontologies. We have one for food and beverage, one for hospitality, one for retail, one for healthcare products and one for government. All of those are under a

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Thought Leaders in Mobile and Social: Interview with Kristin Muhlner, CEO of newBrandAnalytics (Part 2)

Sramana Mitra: To deliver on this particular use case, you are obviously pulling data from Twitter, Facebook and other social media channels. How does that data framework work? Do you have to pay Twitter to get their data? Kristin Muhlner: No, we don’t. Twitter and Facebook are open feedback channels. As long as you comply

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Thought Leaders in Mobile and Social: Interview with Kristin Muhlner, CEO of newBrandAnalytics (Part 1)

Kristin Muhlner is the chief executive officer of newBrandAnalytics, the global leader in social market intelligence. Kristin has worked at companies such as Rollstream, webMethods, Deloitte Consulting, and Andersen Consulting and has more than 20 years of experience in this space. In this interview she talks about how newBrandAnalytics helps companies extract intelligence from online

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