Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 3)

Sramana Mitra: I’m sure social media are creating whole new opportunities for your business. Why don’t we explore that, especially if you have specific customer examples? Penny Herscher: There are two aspects that are social that are really impacting the workflow of the sales and marketing person. The first is, obviously, social media content. Twitter

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Thought Leaders In Cloud Computing: Social CRM and Crowd Sourcing

There are many trends hitting large enterprises at the moment right in their bellies. Within the broad sphere of cloud computing, with the adoption of the social Web, one of these trends is crowd sourcing. The business function that is most acutely impacted by this trend is CRM. All the way from marketing to sales

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Thought Leaders In Cloud Computing: Carol Kline, CIO Of TeleTech (Part 7)

By Sramana Mitra and guest author Shaloo Shalini SM: Now, another thought that came to mind as you were talking about recording all your different calls is, What kind of analytics do you do on those calls? Are you converting them from speech to text and then running analytics on them? How do you analyze

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Thought Leaders In Cloud Computing: Carol Kline, CIO Of TeleTech (Part 6)

By Sramana Mitra and guest author Shaloo Shalini SM: I would particularly love to hear your thoughts about the phenomenon of ‘expert customers,’ say champions or really knowledgeable users, power users, of certain products, whatever they may be. CK: There was a guy who probably made it in the Wall Street Journal and the New

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Thought Leaders In Cloud Computing: Carol Kline, CIO Of TeleTech (Part 5)

By Sramana Mitra and guest author Shaloo Shalini SM: As I listen to you, there are a number of different thoughts in my mind on the topic of entrepreneurial opportunities. Let me go over those, one by one. One of the current trends is the social Web. It is becoming a powerful phenomenon; there are

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Thought Leaders In Cloud Computing: Carol Kline, CIO Of TeleTech (Part 4)

By Sramana Mitra and guest author Shaloo Shalini SM: So, you have done more on the pure telecommunications side, where there is call routing and such. CK: It’s the ‘contact center’. We are in the contact center business, so it is all the way up and down the stack. If it is about the contact

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Thought Leaders In Cloud Computing: Carol Kline, CIO Of TeleTech (Part 3)

By Sramana Mitra and guest author Shaloo Shalini SM: TeleTech made the shift to private cloud–based architecture seven years ago. What do you think has been the cost impact of this architectural change on your 67 global data center or delivery center configurations?

Thought Leaders In Cloud Computing: Carol Kline, CIO Of TeleTech (Part 2)

By Sramana Mitra and guest author Shaloo Shalini SM: Very interesting! Tell me more about how this private cloud at TeleTech built. Can you talk about which vendors are supporting this initiative? This is a fascinating case study, and to me it sounds like a large-scale infrastructure. Are you running this from a central data center

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