MangoSpring, with its philosophy of “social collaboration with a purpose,” makes business collaboration and productivity applications that are offered à la carte or as a suite. It is one of several smaller players in collaboration software to challenge the larger Salesforce.com and Cisco.
Bazaarvoice uses the strength of social commerce to help companies build their business. Social commerce employs collaborative social media tools to assist in online buying and selling; to generate user content and customer reviews; and to connect customers to one another, increasing a company’s sales and customer base.